Zhejiang Danni Baby child Products Co., Ltd.(Formerly Yunhe Danni Wooden Toy Factory) Its core brand Danni Qite was founded in 1998. Located in Yunhe, Zhejiang known as “China’s Capital of Wooden Toys”, it is a high tech enterprise integrating R&D and design, intelligent manufacturing, brand operation, omni channel online sales, foreign trade export and original IP incubation.
With more than 20 year long dedication to the wooden early education toy industry, the company has built solid brand reputation and extensive market foundation across the domestic wooden toy sector, backed by mature manufacturing capacity, a complete product portfolio and multi dimensional channel layout.
In 2017, the company invested over 100 million RMB to build a modern production base at No.158 Yangliuhe Road, Yunhe County. Covering a land area of 36 mu with a construction area of 52,988 square meters, the facility is equipped with standardized production workshops, an original design center, a brand investment promotion service center and large scale warehousing system. The enterprise has established full chain quality control standards covering raw material selection, precision processing, eco friendly coating and finished product inspection. It is capable of large scale production and can efficiently fulfil bulk orders and diversified customized production requirements.
The enterprise enjoys sound industry influence. It currently serves as a director level member of China Toy & Juvenile Products Association, executive vice chairman level member of Yiwu Anhui Chamber of Commerce, and vice chairman level member of Yunhe Federation of Industry and Commerce. It has successively won many important honors including Zhejiang AAA Grade Quality Service Credit Enterprise, Well Known Trade Name of Zhejiang Province, China Top 100 Brand Toy Enterprise, Zhejiang Science and Technology oriented Small and Medium sized Enterprise, High tech Enterprise, National renowned Children’s Toy Brand of China. Its brand credibility has been highly recognized by the market and the industry.
Adhering to the brand philosophy: “Warm wooden toys nurture children’s hearts and accompany them for a lifetime of happiness; natural and trendy fun safeguards healthy growth.” The company strictly selects premium natural logs and adopts eco friendly production techniques, focusing on developing safe, health oriented and edutainment focused wooden toys. To better serve partners nationwide, the company has set up a flagship brand exhibition center in Phase 6 of Yiwu International Trade City, supported by a ten million level spot goods warehousing base. Its average daily e commerce shipment exceeds 5,000 orders, enabling fast supply responses for national distributors, retailers, gift purchasers and early education group buying clients.
The self owned brand Danni Qite boasts over one thousand mature SKUs. Its product portfolio covers early education wooden toys for infants and toddlers aged 0 7, as well as classic puzzle toys suitable for all age groups. Main product categories include barreled early education building blocks, mortise and tenon construction toys, grip aware activity boards, bead mazes, pretend play sets, parent child interactive toys, educational jigsaw puzzles, Kongming locks, Huarong Path sliding puzzles, Chinese nine ring puzzles and Montessori pre school teaching aids. To tackle the problem of homogeneous competition within the industry, the enterprise independently developed the original animation IP Binguo Rabbit Family, and launched scenario based early education kits themed on forest, outer space, ocean and other series. Empowered by IP driven product innovation that caters to modern maternal and child consumption preferences, its products have gained wide recognition from maternal and child chains, early education centers and kindergartens, forming differentiated competitive advantages in the marketplace.
Innovation is the core driving force for the brand’s sustainable development. The company has assembled a professional R&D and design team, holding 89 patents for inventions, appearance designs and utility models. It continuously optimizes manufacturing processes and launches upgraded new product lines to maintain steady innovative vitality and market competitiveness. With stable product quality and comprehensive service systems, the brand has earned lasting trust and favorable feedback from consumers and business partners for over two decades.
The enterprise has built a sales network featuring omni channel online deployment and full coverage offline distribution. Online stores have been opened on mainstream platforms including Taobao, JD.com, Douyin and Pinduoduo, with thousands of online distributors in cooperation, delivering strong market performance for its building block and puzzle product lines. Leveraging its self owned factory scale production capacity, the brand offers products with favorable cost performance. Offline, more than 300 regional agents have been recruited, and over 3,000 brand counters have been set up nationwide. Its products are available in well known retail chains such as Kidswant, Walmart, Leyou Maternal and Child and Xiaofeixiang. Meanwhile, the business has expanded into early education procurement and corporate gift customization, with a mature and well established channel system.
For overseas trade operations, all product lines have passed internationally recognized safety certifications including EN71, SGS, GB6675 and FSC, meeting market access standards of multiple countries worldwide. Products are exported to Europe, America, Japan, South Korea, Southeast Asia and other regions. The company provides mature OEM and ODM customization services covering product shape, graphic pattern and outer packaging design, with a well improved cross border delivery system featuring stable supply and reliable lead time performance.
Looking ahead, Zhejiang Danni Baby child Products Co., Ltd. will stay committed to craftsmanship oriented quality, further deepen its specialization in the early education wooden toy track, strengthen R&D innovation, original IP development and domestic and overseas channel expansion, and steadily enhance comprehensive brand strength. The enterprise strives to build a well recognized premium national wooden toy brand from China.
Warm hearted Danni team sincerely invites franchisees, agents and global merchants to visit our factory for field inspections and business negotiations to achieve win win cooperation.
Warm wood toys nurture young hearts; natural trendy fun brings joy.
Premium wooden toys — Made by Danni.
Danni Qite · Founded in 1998